As a founder or CEO, it’s easy to get caught up in the whirlwind of building your business and overlook key marketing fundamentals. Here are the top 5 marketing mistakes I’ve seen – and how to avoid them: 1. Spreading yourself too thin It’s tempting to try every...
More and more innovative companies are turning to fractional Chief Marketing Officers (CMOs) to help them navigate the complexities of today’s marketing landscape. It’s exciting to see the growing trend of outsourcing this work to South Africa, adding a unique...
As marketers, we often draw inspiration and insights from various aspects of our lives. For me, one of the biggest sources of inspiration has been parenthood. Raising children has not only brought fulfillment to my life but has also played a significant role in...
Hello CEOs and business leaders Let’s chat about the world of growth marketing. Drawing from my experience guiding startups and scale-ups on the path of growth, I’ve seen firsthand the critical role marketing plays in a business’s success, particularly...
